Work / Sheet 09 of 11

ExxonMobil

A year-end video message from the US head office, built around a leadership address recorded on a handheld phone.

Client
ExxonMobil, via Elite Wave Media
Discipline
Storyboard · Motion direction · Edit · Audio
Year
2024
Role
Wrote the storyboard, directed the motion team, restored the audio
Tools
Premiere Pro · After Effects · AI audio
Opening storyboard frame: the ExxonMobil logo on a glass office tower against blue sky
Frame 01 Opening shot from the second storyboard.
01

The problem

The address was recorded on a phone. The film had to give a simple talking-head recording the structure and finish of a corporate film, and make the audio clear enough to carry it.

I rescued the phone-recorded audio with AI, removing the background noise while keeping the speaker’s natural pitch, so the message landed clearly.

02

Structure first

The first storyboard is a 12-frame outline of the message, organised around three questions.

The questions are: reflections on 2024, focus areas for 2025, and an end-of-year message for the Brand & Product Integrity team. A word cloud, an accomplishments section, team photos and team comments sit between them, and the brand ident closes the film.

Title card: What are your reflections from the year 2024?
A Question one
Word cloud led by Transformative, Harmonize and Fast-paced
B Team word cloud
Title card: What are our key focus areas for 2025?
C Question two
Title card: What is your end of year message for BPI team and vision for the future?
D Question three
03

Shot by shot

The second pass becomes a 20-frame shooting and edit plan for the motion team.

The speaker’s footage is cut into segments between brand-blue title cards. Placeholder frames, “Present word cloud”, “Present results” and “Present img”, mark where the edit cuts away to graphics, and D1 to D3 callouts place on-screen data over the footage. The film closes on a team photo slideshow and two screens of team comments. Frames showing the speaker are not reproduced here.

Ident frame: ExxonMobil logo across a blue band
02 Ident
Placeholder frame in brand blue: Present Word Cloud
07 Cut to graphics
Placeholder frame in brand blue: Present Results
09 Cut to results
Title card in brand blue: What are our key focus areas for year 2025?
10 Chapter card