Work / Defence portfolio / Current role, 2025 —

SSS Defence

I lead visual communication for SSS Defence, an Indian small-arms, ammunition and counter-drone manufacturer. The brand has to work in front of armed forces, police and government buyers, so every piece is precise, restrained and signed off by engineering before it goes out.

Company: SSS Defence, Bengaluru
Role: Senior Visual Communication Designer
Since: 2025 — present
Works with: Management · Engineering · Sales
Discipline: Brand system · Exhibition · Product identity · Web · 3D · Film
Tools: Illustrator · Photoshop · After Effects · Premiere Pro · Figma · Claude Code

Restricted release

Not everything is shown here

Due to data privacy and the confidential nature of defence work, I’m not able to show my complete portfolio here. Much of what I make for SSS Defence carries product specifications, procurement details or unreleased programmes, and stays inside the company.

This sheet is a curated selection of work that is already public: expo stalls, product marks, launch renders and the website. I’m happy to talk through the rest in an interview, within what the company permits.

Product catalogues & technical datasheetsWithheld
Tender & procurement decksWithheld
Exploded views & unreleased product rendersWithheld
Product photography, trials footage & filmsWithheld
Internal web apps & design automationWithheld

The SSS Defence stall on the show floor: a black booth with a lit SSS Defence fascia, a white hexagon-patterned wall of rifles, and T12 and Varaha display counters — **Fig. 01** Aedex 2026, stall C-275. The finished build on the show floor.

My role

I’m the design function at SSS Defence. I own the brand end to end, from the guidelines to the expo floor, and work directly with management and the engineers who build the products.

Day to day that means catalogues, datasheets and tender decks for armed forces, police and government buyers; launch campaigns and the company’s social channels; product photography and video; 3D models and exploded views of firearms; and the stall, graphics and print for every defence show the company attends.

Defence brings its own discipline. Nothing is published until engineering and management have signed it off, and every image is checked for what it gives away. I design with that review built in, so releases move quickly without leaking anything they shouldn’t.

06Defence and homeland-security shows, 2025 — 2026

02Product identities: the .338 Saber and the T12

360°Brand, print, digital, social, 3D and events in one seat

Expertise

What I bring to a defence brand, and where you can see it on this sheet.

Exhibition & stall design

Stall concepts, 3D renders, fabrication specs and every graphic on the booth, from the fascia to the counter wraps, followed through to the finished build.

Shown in Exhibitions

Product identity

Marks for individual weapon platforms that sit under the SSS Defence brand: drawn on a grid, tested as stencils and single-ink badges.

Shown in Saber & T12

Web & digital

The company website and its product pages, designed dark and image-led, and built with Claude Code and AI tooling.

Shown in Website

Technical collateral

Catalogues, datasheets and tender decks that make engineering specifications readable to procurement panels.

Withheld

3D, photo & film

Firearm modelling, renders and exploded views; product photography, trials footage and launch films.

Shown in 3D renders · film withheld

OPSEC-aware publishing

Reviewing every release for sensitive detail, and running sign-off with engineering and management before anything goes public.

Applied throughout

Exhibitions

One stall language, rebuilt for every floor plan: a black shell, a white hexagon wall that turns the rifles into the display, and lit product counters for each platform.

For each show I take the stall from concept render to fabrication. The renders go to the fabricator with every graphic dimensioned, and I follow the stall through the build so print, lighting and placement match the render when the doors open.

2025MilipolRender · Graphics spec
2025Police ExpoLive stall
2026NTSRender
2026AedexRender · Build · Live
2026FICCIBuild
2026Police ExpoLive stall

Render of an open corner stall: white hexagon wall with rifles and submachine guns, a black panel reading When your mission counts, trust us to deliver, and T12 and Varaha counters — **Fig. 02** NTS 2026, stall render. The hexagon wall carries the product range.

Fig. 03 Milipol 2025. Every graphic dimensioned for the fabricator.

Front elevation render of the Milipol stall with a .338 Saber sniper rifle graphic on the lower panel and a Varaha display inside — **Fig. 04** Milipol 2025, front elevation with the .338 Saber panel.

Aedex 2026 stall render: black booth with a white bevelled frame around a patterned wall, and a counter wrapped in a rocket-launcher photograph — **Fig. 05** Aedex 2026. Render.

Carpenters assembling the same stall on site, with the bevelled frame cut but not yet finished — **Fig. 06** Build day.

Top-down render of the Aedex stall annotated with vinyl graphic sizes of 5000 by 1700 and 1200 by 775 millimetres — **Fig. 07** Graphic sizes, in millimetres.

The SSS Defence team standing in front of the finished Police Expo stall, with a lit fascia, a rifle wall marked Made in Bharat and a Varaha CUAS system panel — **Fig. 08** Police Expo 2025, on the floor with the team.

A tall corner tower at Police Expo 2026, its white hexagon walls hung with rifles under a black header listing G72, M72, .338 Saber, Viper and T12 — **Fig. 09** Police Expo 2026. The range, named on the header.

Angled view of the NTS 2026 stall render showing the side return and the SSS and CBC ammunition counter — **Fig. 10** NTS 2026, side return.

FICCI 2026 stall under construction: a ladder in front of the hexagon wall and a navy SSS CBC and Varaha panel already installed — **Fig. 11** FICCI 2026, mid-build.

Product identity

Individual platforms get their own marks, drawn to sit beside the SSS Defence logo on a rifle, a counter wrap or a datasheet.

Both start the way all my identities do: pencil construction on a grid, a wide set of variants, then a stress test as a stencil, a single-ink badge and a stacked lockup.

.338 Saber

Sniper rifle. A helmet-like mask built from an S, mirrored and set inside a broken ring, with a squared, cut-in wordmark. A sabre-tooth cat was explored and dropped for something more abstract.

Fig. 12 Final mark, reversed out of black.

Fig. 13 Construction, alternatives and the inked mark.

Board of Saber marks on squared paper: pencil construction, inked symbols and three horizontal lockups — **Fig. 14** From pencil to lockup.

Fig. 15 Clean up, pair, refine, finalise.

Variant sheet: Saber mask and sabre-tooth cat symbols paired with italic and upright wordmarks, stacked and horizontal — **Fig. 16** Variant sheet.

Fig. 17 Stacked lockup.

T12

A trident drawn in pencil and reduced step by step, paired with a stencil-cut T12. The finished badge has a distressed edge so it reads as painted onto kit rather than printed.

Pencil sketch sheet: trident studies inside circles, arrows leading to an inked trident and the letters T12 — **Fig. 18** Sketch to symbol.

Fig. 19 Lockups on the grid.

Fig. 20 Final mark, reversed out of black.

Fig. 21 Stacked.

T12 set inside a solid black trident on grey — **Fig. 22** Stencil badge.

Distressed trident in a ring — **Fig. 23** Symbol.

3D renders

I model, light and render the weapons myself, then build the key visual around each one.

The look is consistent across the range: low-key studio light that picks out the machining, smoke and grain in the background, and an oversized model name set behind the weapon. The same renders feed the website, the expo counters, social launches and the catalogues.

Fig. 24 Raptor, .300 Blackout. Product key visual.

Portrait-format 3D render of a rifle with a vertical foregrip and translucent magazine, angled diagonally on black — **Fig. 25** Rifle, portrait crop for stories and standees.

3D render of the G72 CSMG compact submachine gun with a folding stock, in front of huge glowing G72 letters — **Fig. 26** G72 CSMG.

3D render of the T72 rifle with a muzzle brake over large red T72 lettering on a dark textured background — **Fig. 27** T72.

Website

The company website: black, cinematic and product-first, with the line “Tested. Proven. Deployed.” over the opening frame.

Each part of the business gets a full-bleed chapter: small arms, ammunition and the Varaha counter-drone system. Product pages pair a large type treatment with renders, specifications and an animation reel, and every page ends on a route to procurement. I designed it and built it with Claude Code.

Full-length homepage: Tested. Proven. Deployed. hero, then Small Arms, Ammunition and Varaha chapters, events and press, and footer — **Fig. 28** Homepage.

Full-length M72 rifle product page: oversized M72 type behind the rifle, specifications table, gallery and animation video — **Fig. 29** M72 product page.

Small Arms page: large white headline on black, category tabs and angled product crops of rifles and a pistol — **Fig. 30** Small arms.

Ammunition page: headline on black above a monochrome photograph of cartridges on a production fixture — **Fig. 31** Ammunition.

About page: aerial photograph of the factory above the Our Origin and SSS Defence Story sections — **Fig. 32** Our origin.

Strip of dark product shots of SSS Defence branded apparel: jerseys, a polo and a hoodie on a mannequin — **Fig. 33** Brand apparel, as presented on the site.

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