Guruprasad D. Achari Visual communication designer

Work / Sheet 04 of 11

Ekkospire

A product identity and a four-spread annual report for Ekkospire™, presented as a biologic treatment for severe asthma.

Project
Product identity & annual report
Discipline
Logo construction · Editorial · Infographics
Year
2024 report
Format
13 logo sheets · 4 landscape spreads
Ekkospire symbol in grey with the overlapping construction circles drawn around it
Fig. 01 Construction from circles.
Final Ekkospire lockup: red symbol above a white wordmark on charcoal
Fig. 02 Final lockup on charcoal.
01

The mark

Two rounded lobes rise to a single pointed tip. Read one way it is a pair of lungs, read another a breath drawn upward.

The form is built from overlapping circles plotted on a grid, drawn first as outlines and then filled. It is tested in grey, reversed, and in the final red, then set beside a bold sans wordmark with clear-space markers at the corners.

Working board: the Ekkospire wordmark and symbol over a grid with construction circles of several sizes
Fig. 03 Grid and circle system on the working board.
Four stages of the symbol: two outline drawings and two filled versions
Fig. 04 Outline to solid.
Grey Ekkospire lockup on white
Fig. 05 Lockup in grey.
White Ekkospire lockup reversed on charcoal
Fig. 06 Reversed.
Red Ekkospire symbol with black wordmark on white
Fig. 07 Final colour.
02

Annual report

The report carries the identity into editorial: four landscape spreads in charcoal, white and red.

Triangular shards break into the photography and divide each page. The content is set out to be scanned: a discovery-and-development story, a timeline running from the 1990s to FDA approval in 2022, and four “severe asthma fast facts”.

Annual Report 2024 cover: large white type on charcoal, red triangles over a photograph of an inhaler and stethoscope
Spread 01 Cover.
Spread: a researcher in a lab coat beside the heading The Discovery and Development Journey of Ekkospire
Spread 02 The development journey.
Spread: a timeline of the product from the 1990s to 2022 in red and white on charcoal
Spread 03 Timeline.
Spread: Severe asthma fast facts beneath a photograph of a parent comforting a child
Spread 04 Fast facts.