Guruprasad D. Achari Visual communication designer

Work / Sheet 05 of 11

SR Group

Hoardings, social posts and a standee for a Pune real-estate developer launching its SR Akshatam project.

Client
SR Group, Pune
Discipline
Outdoor · Social · Print
Formats
4:3 hoardings · 1:1 posts · Roll-up standee
Deliverables
8 hoardings · 6 posts · Standee
Hoarding: a family lifting a child in front of a blue-tinted apartment tower, with Picture yourself here in white and yellow
Fig. 01 Picture yourself here.
01

Two registers

Some hoardings sell a life, others sell square footage. All of them use one deep blue, one saffron yellow and a fixed footer.

The lifestyle boards put people in front of the building: “Picture yourself here”, “Search your happiness with us”. The commercial boards argue for SR Akshatam’s shops and offices: “Shop smart, shop spacious”, “Your business, prime location”. A white footer strip keeps the address, registration number and phone in the same place on every board.

Hoarding: a girl looking through a telescope, Search your happiness with us
Fig. 02 Search your happiness.
Hoarding: a family framed in a yellow circle, Seamless connectivity, SR Akshatam where every journey starts
Fig. 03 Seamless connectivity.
Hoarding: a shopper with bags, Shop smart, shop spacious
Fig. 04 Shop smart.
Hoarding: office towers in blue, Your business, prime location
Fig. 05 Prime location.
Hoarding: SR Akshatam, where every journey starts, with shopping bags and a yellow sweep
Fig. 06 Where every journey starts.
Hoarding in blue: Your dream, our commitment
Fig. 07 Our commitment.
Hoarding: Designing apartments, coming soon, with the phone number
Fig. 08 Coming soon.
02

The feed

The social series uses the same palette for advice and listing posts, with architecture cut out and set on flat colour.

Topics run from tips for first-time buyers and 2024 market trends to keeping a property in shape. Each post ends on the same contact block as the hoardings.

Post: Top tips for first-time home buyers, Plan
Post First-time buyers
Post on saffron yellow: Crafting your dream home
Post Dream home
Post: Unveiling the future of real estate, top trends for 2024
Post 2024 trends
Post: Building your dream home, with a house framed in a yellow outline
Post Must-have features
Post: Grow your real estate portfolio, a hand holding a tower
Post Portfolio
Post: Pro tips for keeping your property in top shape
Post Property care
03

Standee

A roll-up standee announces SR Akshatam as “launching soon”, stacking the tower, name and QR code in one column.

Roll-up standee mockup: SR Akshatam, launching soon, with the tower and a QR code
Fig. 09 Standee mockup.