Work / Sheet 03 of 11

Elite Wave Media

The agency’s own identity, designed alongside the pitch decks it used to move into corporate accounts.

Client: Elite Wave Media LLP (in-house)
Discipline: Logo · Brand guidelines · Pitch decks
Year: 2024
Role: Logo and brand assets; research on target companies; pitch decks
Tools: Illustrator · PowerPoint

Fig. 01 Primary logo.

Context

Alongside client work, I designed the agency’s own brand. Then I researched the corporate companies it wanted to win and built the pitch decks that presented its capabilities to them.

The mark

The W is drawn as a single monoline: two V strokes that interlock and rise to a diamond at the centre.

It pairs with a high-contrast serif wordmark and widely tracked MEDIA beneath. Construction boards test the symbol at weight and on light and dark grounds before it goes into the system.

Working board in the design tool with the W symbol tested on white, dark grey, the gradient and as a small colour mark — **Fig. 02** Symbol tests on the working board.

The Elite Wave W symbol alone in black on white — **Fig. 03** Symbol.

The guidelines

The guidelines define the full, horizontal and reversed logos, a single-colour version and a rounded app-icon thumbnail.

The single-colour logo exists for jobs where only one ink is available. Typography pairs Playfair Display for headlines with Metropolis for text. Colour runs from magenta to orange, held against black and white.

Fig. 04 Horizontal logo.

Guideline page: rounded app-icon thumbnail on white and on the gradient — **Fig. 05** Thumbnail.

Guideline page: Playfair Display and Metropolis type specimens — **Fig. 06** Typography.

Guideline page: gradient, black and white colour swatches — **Fig. 07** Colour.

Fig. 08 Single colour.

Fig. 09 Full logo.

Fig. 10 Reversed.

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