Work / Sheet 02 of 11
The Tamara, Coorg
A social and paid-ad series for a resort in Coorg, built on one promise in three words: relax, luxuriate, rejuvenate.
- Client
- The Tamara Resorts, Coorg
- Discipline
- Social media · Paid ads · Reel covers
- Formats
- 4:5 feed posts · 9:16 ads and reel covers
- Deliverables
- 4 feed posts · 4 vertical ads · reel cover
The series
The feed splits a day at the resort into three words and gives each its own photograph.
A spa treatment, the pool and a walk through the areca palms each carry one word, set low in a dark gradient so the photography leads. A fourth post gathers them together as “3 ways to spend the perfect day out”.
Every frame carries the same three elements, so the photography can change completely and the series still reads as one brand.
A fixed frame
The logo hangs from the top edge as a deep-green tag. The message sits on a green band at the foot, with the URL and #thetamaralife closing the frame.
For 9:16 ads the band sits higher, clear of the platform’s interface, and the lines get shorter and more conversational: “Mix shake, stir, repeat!”, “A coffee in Coffeeland Coorg.”, “Cottage tour by our clients”.
Two worlds, one cut
The “Step into nature” ad uses a torn-paper edge to split the frame between forest and lobby, so the guest walks from one into the other.
Scroll →4 vertical ads