Work / Sheet 01 of 11

Trikona Studio

A complete rebrand for a Bengaluru media and photography studio, taken from sketchbook to storefront and simplified a year later.

Client: Trikona Studio, Bengaluru
Discipline: Logo · Brand identity · Print & large format · Digital
Year: 2023 — 2024
Role: Logo from sketches and moodboards to final identity; rollout across digital, banners and hoardings
Tools: Illustrator · Photoshop · CorelDRAW

Fig. 01 Social cover, with the service list set in the identity’s coral.

Context

The studio needed a new identity and more visibility in its own city. It had been trading as PicturesQue Photography, and the launch artwork announced the change in one line: PicturesQue is now Trikona.

Fig. 02 Launch announcement for the name change.

Drawing the triangle

Trikona means triangle, and the sketchbook works that idea out by hand.

Parallelogram facets are plotted on squared paper with dashed construction lines. Impossible-triangle forms, three-blade rotations and a “K.” monogram are tried and set aside. A stencil-like wordmark is tested alongside, and a pass in red and blue pencil checks how the facets read in colour. Fifteen photographed pages document the process.

Pencil construction of three parallelograms forming a triangle, with dashed extension lines — **Fig. 03** Facets plotted on the grid.

Close-up of a pencil triangle shaded in red and blue, with construction lines around it — **Fig. 04** Detail: first colour test on the faceted form.

Sketches of impossible triangles, a three-blade mark and a K monogram — **Fig. 05** Impossible-triangle and monogram routes.

Fig. 06 Wordmark tests beside the symbol.

Loose parallelogram sketches with guide lines on a spiral-bound grid notebook — **Fig. 07** Facet proportions.

The mark

Six coloured facets lock around a camera lens, framed by the corner brackets of a viewfinder.

The facets run through green, ochre, blue, cyan, magenta and coral. A heavy condensed wordmark sits above STUDIO, set between two rules. The identity was produced in portrait and wide lockups for dark and light grounds, and as a watermark for the studio’s photographs.

Fig. 08 Portrait lockup, reversed.

The Trikona symbol alone: six gradient facets around a camera lens — **Fig. 09** Symbol.

Trikona Studio wide lockup on a light background — **Fig. 10** Wide lockup, positive.

From feed to front door

Banners and covers are built on a diamond grid that echoes the facets and fills with the studio’s own wedding photography, so its customers became the campaign.

The rollout covered digital channels, print banners, a roll-up standee and large-format glass-door graphics. The doors take a quieter route: black, a vintage camera, and the list of services set in the mark’s coral.

Fig. 11 Print banner.

Fig. 12 Glass door.

Roll-up standee in purple with photography, a QR code and the list of services — **Fig. 13** Standee.

Simplified for 2024

In 2024 the mark was reduced to three solid blades in a single colour.

The lens, gradients and viewfinder are gone. The triangle keeps its rotation, and the wordmark moves to a wide geometric sans. The files show the reduction worked through on a board, then set as stacked and horizontal lockups in black and white and applied to business cards and letterheads.

2023 Trikona symbol with gradient facets and lens — **2023** Faceted, full colour

2024 Three blades, one colour

Design board exploring solid three-blade triangle variations in black and colour — **Fig. 14** Reduction board.

Business cards and letterheads using the 2024 Trikona mark — **Fig. 15** Cards and letterheads.

Wedding brochure

The simplified mark anchors the studio’s 2024 wedding-package brochure, laid out as tall, phone-proportioned pages.

A cover line, “Where every frame tells your story”, opens onto an editorial page that pairs a fashion serif with a script, a packages page in stacked capitals, and full-bleed image pages. Pages with pricing and client details are left out here.

P.01 Cover

Editorial brochure page: a veiled bride above the word Wedding in serif and Photographer in script, over a photo grid — **P.02** Editorial

Brochure page: black and white wedding portrait above Packages we offer — **P.03** Packages

Brochure page with the word Forever over a couple on a spiral staircase in warm light — **P.04** Image page

Brochure page: a couple silhouetted against a full moon, reflected in water — **P.05** Closing image

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