Research and map
Research and a mind map come before any drawing. On EcoSphere I set out the sequence in the brand book: logo research, mind mapping, then AI-assisted ideation to visualise directions.
Portfolio / Visual communication design / Bengaluru
From grid paper to the expo floor.
I’m Guruprasad D. Achari, a visual communication designer. My identities start as pencil geometry on squared paper and end up on hoardings, glass doors, reels and exhibition stands. I design the system in between, so the mark holds up wherever it lands.
- Now
- Senior Visual Communication Designer, SSS Defence
- Before
- Graphic Designer, Elite Wave Media LLP
- Practice
- Identity · Campaigns · Print & large format · Motion · 3D · Web
- Studied
- B.Sc. Graphics & VFX, Jain University
Fig. 01 Trikona Studio, logo development, 2023. Sketch to final mark. Read the case study →
01
Selected work
11 sheets
02
About
ProfileA logo is finished when the system around it works.
I trained in graphics and VFX at Jain University, after a diploma in computer science and engineering. Both show in how I work. I draw by hand first and construct marks on a grid. Then I treat the identity like something engineered: tested in one colour, reversed out of black, shrunk to an app icon and stretched across a hoarding.
At Elite Wave Media I designed brochures, social campaigns, logos, banners and pitch decks for clients in IT, fintech, energy and media, including the pitch presentation that won the agency a high-value client. At SSS Defence I now own the whole visual side of the company, from the brand guidelines to the expo floor.
I also build the tools behind the work. With Claude Code and AI automation I make websites, internal apps and production pipelines that let a lean design function move like a much larger one. I use AI where it earns its place in a project: ideation, generated characters, voiceover and rescuing difficult audio.
360°Ownership of design, brand, social, events and 3D
AIAutomation, apps and websites built with Claude Code
3DProduct renders and exploded views for catalogues and expos
- Based
- Bengaluru, India
- Languages
- English, Hindi, Kannada
- Education
- B.Sc. Graphics & VFX
Jain University, 2021 — 2024 - Certified
- Arena Animation: Graphic Design & VFX
Advanced PowerPoint Design & Presentation
Draw on the grid
Marks are worked out in pencil on squared paper, with construction lines, before they go near a screen. The Trikona sketchbook alone runs to fifteen photographed pages.
Stress-test the system
Each identity is checked in a single ink, reversed, as an app icon, stacked and horizontal, so it survives cheap print runs and small screens as well as the hero placement.
Roll it out
Then the system goes to work across posts, reels, banners, standees, glass doors and hoardings. Each format is recomposed for its proportions rather than simply resized.
03
Disciplines
Capabilities
01
Brand identity & guidelines
Logo design from first sketch to finished system: variants, lockups, colour, typography, stationery and signage.
Seen in Trikona · Elite Wave · Ekkospire · EcoSphere · Studies
02
Social & campaigns
Feed series, carousels, paid ads and launch campaigns that hold one visual system across every format.
Seen in The Tamara · BSkilling · GeekyAnts · SR Group
03
Print & large format
Hoardings, banners, standees, glass-door graphics, brochures, stationery and expo stall graphics.
Seen in SSS Defence expos · SR Group · Trikona · Sobo25
04
Editorial & presentation
Annual reports, brochures, catalogues and datasheets, pitch and tender decks, infographics.
Seen in Ekkospire · Sponsorship deck · Trikona
05
Motion, video & photo
Storyboards, reels and short-form, motion graphics, editing, product photography and AI-assisted audio clean-up.
Seen in ExxonMobil · BSkilling
06
3D visualisation
Product modelling, rendering and lighting, and exploded views for catalogues, launches and exhibitions.
Seen in SSS Defence renders · GeekyAnts
07
Web & automation
Websites, internal web apps, UI and design automations built with Claude Code that cut manual production time on repeat work.
Seen in SSS Defence website
- Illustrator
- Photoshop
- InDesign
- After Effects
- Premiere Pro
- Figma
- CorelDRAW
- PowerPoint
- Claude Code
- ElevenLabs
04
Experience
2024 — PresentSSS Defence
2025 — PresentSenior Visual Communication Designer
Small arms & ammunition manufacturer · Bengaluru
I lead all visual communication for the company, from brand guidelines to the expo floor, working directly with management and engineering.
- Own the brand system and guidelines across print, digital, packaging and signage.
- Produce product catalogues, datasheets, and tender and presentation decks for armed forces, police and government buyers.
- Run the company’s social channels end to end: content calendar, copy, design, reels and product launch campaigns.
- Shoot and edit product photography and video for launches, trials footage and corporate films.
- Plan and design exhibition presence: stall graphics, product display panels, standees, brochures and on-ground media coverage.
- Create 3D models, renders and exploded views of firearms and accessories.
- Build websites, internal web apps and design automations with Claude Code and AI tools.
Elite Wave Media LLP
Jan 2024 — Jan 2025Graphic Designer
Creative & media agency
Branding, campaigns and presentations for clients in IT, fintech, energy and media.
- Designed brochures, social media collateral, logos, banners and on-screen presentations within strict brand guidelines.
- Built the pitch presentation that won the agency a high-value client, and pitch decks for its expansion into corporate work.
- Produced animated assets, reels and infographics in After Effects and Premiere Pro, using AI for voiceover and audio clean-up.
- Selected projects: ExxonMobil, Trikona Studio, BSkilling, Technofin and the agency’s own identity.
05 Contact
Send me
the brief.
Guruachari4@outlook.com
- in/guruprasad-achari ↗
- Curriculum vitae
- Download PDF, 2 pages ↓
- Based
- Bengaluru, India